Soda.tv, one of the leading video marketing agencies in Spain, has ambitious plans for international expansion. One first strategic step in this process was to create Helastica, an online business channel designed to showcase and upsell its video production catalogue.

To reach this goal, the client required a global solution to move its business online. The existing video and service catalogue had to be displayed to the best of its advantage and kept up-to-date for the online audience, using a simple management tool. By leveraging this content, the goal was to attract new prospects and business, by offering users the chance to get immediate online quotes for their video production needs. However, the international ambitions of the company meant that all quotes must be available in multiple languages and currencies.

LinkedTeams recommended to Soda.tv, and later developed, a content management system based on WordPress but tailored to their exact needs. This allowed the client to create new services, add new features to existing services, update the application with new videos catalogued according to the hierarchy required and personalise the characteristics of each video. Soda.tv’s customers could generate customised quotes to their exact requirements in real time, either from scratch or by taking the example of a video project already developed and showcased in the online catalogue, through a private area which made them feel they had a direct line to Soda.tv at all times.

The upshot: Soda.tv has successfully opened its new business channel at the end of 2011, showcasing its up-to-date catalogue to a new target public. Helastica is attracting new customers who first want to receive a video quote in real time without a commitment to buy, but it has also freed up time for Soda.tv’s sales staff, allowing them to concentrate on key accounts.

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